Remedy for the Sport Management Zoom Blues

It’s hard enough keeping Gen Z engaged for an hour in a classroom – let alone on a videoconference.

But we can help.

As sport management classrooms migrate online, we introduce an interactive digital course pack based on The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry. Moving off the printed page, this comprehensive curriculum bundles The Sport Business Handbook digital content; a library of short video and audio Q&As with book contributors and relevant industry experts; and most importantly, the ability to schedule live, interactive sessions with Executive Editor Rick Horrow and other contributors as available.

The Sport Business Handbook is organized into five Parts, revealing the personal insights of prominent sport business leaders and recognized subject matter experts in the field (with representative contributors):

• Part I identifies skills needed to be successful in the sports industry (Red Sox exec Larry Lucchino, ESPN personality Jay Bilas, NBA Hall of Famer Shane Battier, race car driver Lyn St. James)

• Part II focuses on selling/branding (Cubs owner Tom Ricketts, Jack Nicklaus, MLS Commissioner Don Garber, XFL Commissioner Oliver Luck)

• Part III discusses tech, media, & activation (NBCSports head Mark Lazarus, Capitals/Wizards owners Zach & Ted Leonsis, Sports Innovation Lab founder Angela Ruggiero, Reebok President Matt O’Toole)

• Part IV covers sponsorships/deal making (IMG founder Bob Kain, Anheuser-Busch CMO Tony Ponturo, USA Basketball chair Jerry Colangelo, Dallas Cowboys COO Stephen Jones)

• Part V explores the qualities and attributes desired in a leader (NFL Commissioner Paul Tagliabue, Coach Debbie Yow, Big Ten Commissioner Kevin Warren, Orlando Mayor Buddy Dyer)

Additional chapters focus on such key topics as crisis management (NHL Commissioner Gary Bettman, the Superdome’s Doug Thornton) and collegiate licensing (OU AD Joe Castiglione, Notre Dame AD Jack Swarbrick). Instructors who adopt The Sport Business Handbook interactive digital course pack will also have access to an instructor’s guide and a “Breakthrough Moments” list of 50 sports industry game changers.

These additional tools will spark lively classroom discussion and enhance the student experience – both online and in person.

And rounding out the student experience during this economic downturn, digital course pack adoption gives students the opportunity to network remotely and correspond with The Sport Business Handbook contributors – providing invaluable hands-on career building tools.