Flashback to ‘04: SEVEN BOWLS. SIX DAYS.

Sports Business Analyst Rick Horrow Makes Historic Dash for CNN

(Miami, FI, December 27, 2004)

Rick Horrow, CEO of Horrow Sports Ventures (www.horrowsports.com) and author of When The Game is On The Line, is proving once again how tireless is his role as CNN's Sports Business Analyst.

Horrow, who is featured in the weekly CNN Saturday Morning segment "Beyond the Game,* also provides expert analysis and commentary on CNN during such breaking news stories as last month's Infamous NBA "basketbraw." He carries out similar duties on Westwood One Radio Network, Fox Sporto Radio, PBS Nightly Business Report, and Business Talk Radio Network.

During the height of this and next week's college football bowl season, Horrow will broadcast live from seven ball games in six days on CNN.

The "Rick Horrow Bowl Express" kicks off in Charlotte, NC at the Continental Tire Bowl on December 30. The next day, Horrow hits two cities on New Years Eve. First, Nashville, TN for the Gaylord Hotel's Music City Bowl at noon (all times Eastern), That night, it's off to Atlanta, for the Peach Bowl (7:30 p.m. kickoff).

Then, Horrow returns to his native Florida for four ball games, three of them on New Year's Day. He starts at Tampa for the Outback Bowl (11:00 a.m. kickoff). He heads from there to Orlando, for the 1:00 p.m. kickoff at the Capital One Bowl.

The next stop is Jacksonville for the Toyota Gator Bowl, which will already be under way following a 2:30pm start.