10 To Watch: Miami Grand Prix
1. Record Economic Impact: $505 Million in 2025: The 2025 Miami Grand Prix is projected to generate a record-breaking $505 million in economic impact for South Florida, driven by increased tourism, hospitality, and local business activity.
2. Record Attendance: 284,000 Fans Expected: This year's event is anticipated to attract a record 284,000 attendees over the race weekend, surpassing previous years and highlighting the growing popularity of Formula 1 in the United States.
3. High Average Fan Spending: $2,230 per Visitor: The average fan is expected to spend approximately $2,230 during the event, encompassing tickets, accommodation, and other expenses, making it one of the most expensive races to attend on the F1 calendar.
4. Strategic Sponsorships: PwC and American Express Join F1: PwC has become an official consulting partner for Formula 1, starting with the 2025 Miami Grand Prix, aiming to provide strategic support in key business areas. Additionally, American Express has entered into a multi-year partnership with F1, marking its first new sports sponsorship in over a decade, to offer exclusive benefits to card members.
5. Emphasis on Premium Experiences: The Miami Grand Prix focuses on delivering high-end experiences, capping daily attendance at around 85,000 to prioritize exclusivity and higher revenue per attendee.
6. Diverse Leadership Team: The event is notable for its diverse leadership, with many top executive roles held by women, including Katharina Nowak as Vice President of Business Operations, overseeing strategic planning and budgeting.
7. Expanded Ticketing Partnership with Ticketmaster: The Miami Dolphins and Ticketmaster have expanded their deal to include the Formula 1 Miami Grand Prix, granting Ticketmaster access to sponsorship assets and enhancing ticketing services for the event.
8. Aggreko Powers the Event: Aggreko has returned as the preferred energy solutions partner for the 2025 Miami Grand Prix, providing power to the entire site and ensuring an uninterrupted experience for fans and teams.
9. Celebrity Attendance Enhances Event Profile: High-profile celebrities, including Tom Brady and Rob Gronkowski, are set to attend the 2025 Miami Grand Prix, adding to the event's allure and media coverage.
10. Significant Revenue Generation: The F1 Miami Grand Prix's estimated annual revenue is currently $19.2 million, reflecting its substantial contribution to the local economy and the sport's financial ecosystem
